To raise awareness of the serious environmental consequences of a hydropower and canalization project in a karst ecosystem, while explaining the unique benefits of karst rivers. With these objectives in mind, the #StopUpperHorizons campaign was born, aimed primarily at citizens and social movements in Bosnia and Herzegovina, as well as Croatia.
Coordinated actions on social media proved to be a powerful tool to give visibility to this cause. Thanks to this strategic approach, #StopUpperHorizons not only met, but exceeded all expectations in views and interactions, uniting thousands of people in defense of a common goal.
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