Network algorithms are fought with the need to tell something. #EmeraldForRivers was an advocacy campaign launched in 2024, with the goal of influencing the Bern Convention in Strasbourg, held in December of that year. Using platforms such as LinkedIn, Instagram, X and Facebook, the campaign focused on unifying and amplifying a crucial message: Balkan rivers need international protection from the Emerald Network.
Serbia, Montenegro, Bosnia and Herzegovina, and Albania are still far from proposing adequate environmental protection zones. Therefore, it was essential to generate a wave of activism on social media to draw the necessary attention to this critical issue.
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