The Galera City Council initiated this project to attract new residents and reverse the population decline and aging that had been affecting the municipality. To achieve this, an in-depth analysis of local resources was carried out to position Galera as an attractive destination, identifying population groups interested in living in this rural area.
My involvement in this project included several key tasks:
Conducting thorough research and reviewing relevant documentation, which allowed me to contribute essential information for the municipality’s analysis.
Carrying out interviews and fieldwork to gather first-hand data on the needs and expectations of potential new residents.
Writing the guide "Moving to Galera is Easy," a resource aimed at providing clear and accessible information to those interested in relocating to the municipality.
Producing videos for social media with the goal of visually promoting Galera’s values and resources.
Through these actions, I helped improve the municipality's visibility and attract new residents, supporting its positioning as a desirable destination.